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Access Code branding

TV and radio adverts

Young man looking at view, Lyle Hill, Greenock

The first TV adverts were first created in 2005 to promote and raise awareness of the Scottish Outdoor Access Code. They were updated in 2008 with this fresh voiceover:

Research has highlighted that 54% of the general Scottish population were aware of the Code and of this group 60% had heard of it through the television advert. Source: Scottish Recreation Survey 2009.